A Unique Idea For Growing a Twitter Page

A Unique Idea For Growing a Twitter Page

6 min read

The idea:

Buy small content websites and online businesses. (Like actually buy them, not just talk about buying them). Then write a business plan for how to grow the brand and put it out for the world to see. 

Next, spend 6-12 months developing the brand publicly, buying complementary content websites and social media pages that can be rolled up into one brand to increase value, and thinking creatively about all the ways you could grow the company. Then sell it for a profit, rinse, and repeat.

I think a significant problem with trying to grow social media pages is that the generally accepted “good” advice is to niche way down. This is good advice because you need to be unique, and being the best person on the internet talking about starting a cleaning company or a car dealership or a strip mall is a great way to provide a significant amount of value to a niche group of people. However, the issue is that eventually, you just run out of things to say. 

This is why buying and selling different businesses would be a great evergreen strategy because it would continue to provide interesting content to write about. People interested in getting into the niches that I buy into would gain a significant amount of value, and I’d never run out of things to talk about.

After a business is sold, I’d create a “case studies” section of my website where I’d document EVERYTHING I learned about the business, from the highs and lows to the nitty gritty details that most people wouldn’t bother writing about, because these are the things you actually need to know when you’re starting a business.

The content would be no bullsh*t, documenting challenges that most people would never even consider prior to starting a business, including times that I don’t make money because nobody makes money every time, but everyone on the internet wants to convince you they’re a trillionaire. 

Every time you bought a business, the goal would be to answer the question, “why doesn’t everyone start one of these?”

I’m a big believer that you learn 80% of what you need to run a business in the first 20% of actually running it. That’s why the first 6-12 months of learning are insanely valuable. However, the key to doing this full-time would be making real, significant money with the actual businesses.

The key to producing good content is to focus on things other than just producing content, and I’d be starting these businesses with the intention of selling them for huge profits or holding them forever.

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